I’m a Social Media Manager with an analytical and strategic mindset. I’ve been working in communications agencies in Milan for nearly three years, where I combine creativity with data-driven decision-making:
Develop social media strategies and content strategies;
Create editorial calendars focused on clear business KPIs;
Analyze performance and audience insights using tools such as Talkwalker and Meta Business Suite;
Manage LinkedIn and Meta Ads campaigns (annual budgets exceeding €30K);
Build and maintain client relationships while managing online communities.
A bit about me
I work as a Social Media Manager at Instilla;
I write about local politics and cultural events for HeoPost, a local publication in Brugherio.
I’m passionate about reading and occasionally publish book summaries and reviews on my blog.
Outside of work, I also use my communication and social media skills to support Concorezzese, a local football club, combining my professional experience with my passion for the sport.
Work experience
Instilla - present
Social media manager
I develop and execute social media strategies for brands across a wide range of industries. My responsibilities cover the entire process, from strategic planning and content creation to campaign management, community management, performance analysis, and reporting. Key clients: Sigaro Toscano, Gruppo CAP.
Heopost - present
Journalist
Since 2024, I have been writing about local politics, current affairs, and cultural events for HeoPost, interviewing public figures and local community members. In January 2027, I will officially become a registered professional journalist (Pubblicista).
Estro agency
Social media manager
I began my career in social media at Estro, a communications agency based in Milan. Here, I developed content strategies, managed social media channels, analyzed campaign performance, and collaborated directly with clients to deliver effective communication projects. Key clients: Beauty Première, Istituto Cavallotti.