Over the past year, the main objective of the project was to transform the brand’s social media presence from a purely informative channel into a highly engaged online community, strengthening the connection between the brand and its audience.
+100% Instagram profile interactions over the last 12 months
+600 organic Instagram followers over the last 12 months
+50% Facebook profile interactions over the last 12 months
Alongside social media management, the project also included the development of the editorial blog and the management of ongoing email marketing activities, including structured EDMs (Direct Email Marketing) and newsletters.
Average annual open rate: ~20%
Average annual click-through rate (CTR): ~4%
