Within this project, I worked as a Community Manager, overseeing and moderating communications across the brand’s main social media channels — Instagram, Facebook, LinkedIn, and X — ensuring a consistent tone of voice and alignment with the brand identity.
The primary objective was to improve brand sentiment by fostering high-quality interactions and building a stronger relationship with the online community.
Key results over the last 12 months:
Facebook: 23% positive sentiment.
Instagram: 37% positive sentiment.
LinkedIn: 57% positive sentiment, with an almost negligible negative sentiment (0.5%).
X: 84% positive sentiment, with only 1.9% negative sentiment.
In addition, I was responsible for performance reporting and the management of paid advertising campaigns across Instagram, Facebook, and LinkedIn.
