The brand already had a strong social media presence. The goal was to optimize its performance by focusing on Instagram and monitoring key KPIs, with particular attention to increasing the engagement rate.
To support the organic strategy, a targeted paid media plan was developed, with campaigns aligned to specific business objectives and the defined KPIs.
Key results:
Average Instagram engagement rate increased from 0.53% to 0.90% over the last 12 months.
+3,500 new Instagram followers.
+200% Instagram interactions over the last 12 months.
+33% Facebook interactions over the last 12 months.
